Commercial awareness - 1 day

Southwark Employees Price: £100 Associates Price: £150


Who is it for?

This commercial awareness course is designed to give senior managers an opportunity to understand how the commercial drivers for their organisation demand a far greater understanding of the customer than has previously been necessary.

What does it cover?

This course covers…

  •                 Understanding the concept of a public service in a commercial environment
  •                 Understanding the markets we operate in, and the customers we serve, and our competitive advantages
  •                 Understanding Local Government trading powers – what can, and can not, be done to trade, earn income and expand our business
  •                 Know what the competition look like, and how they view us
  •                 How to attract and secure  partner organisations
  •                 Maximise the return on different service delivery models whilst minimising risks
  •                 Workforce implications – equipping and enabling dynamic, responsive employees.


What are the course outcomes?

Participants will be able to…

  •                 Develop an understanding of the commercialisation market for public sector services and assets, opportunities and constraints
  •                 Understand how the needs of the commercial customer differ from the public sector context
  •                 Apply a systematic approach to identifying realistic commercial opportunities

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